|carsontibbitts7 (carsontibbitts7) wrote,|
@ 2011-11-03 17:17:00
E-commerce and independent clothing - 2011
Like many industries, the internet has completely changed the style industry. It truly is becoming increasingly straightforward for someone to find manufacturing online to produce top quality fashion. The internet also allows small independent clothing brands to trade to opportunity seekers everywhere accross the planet. However, although e-commerce sector as one may be growing tremendously, online apparel hasn’t experienced exactly the same higher level of growth. As outlined by Forrester Research, US online retail grew 12.6% truly to $176.2 billion. U.S. online sales are anticipated to arrive at $278.9 billion by 2015. However, only 9% of clothing is sold on the internet, while 50% of computers are traded internet and 40% of books are sold online.
The nature of e-commerce is hard for apparel. The general model for online retail is to obtain products in volume also to sell items at the lowest price possible. This presents a problem for clothing brands; apparel companies desire to protect their brand value and don’t would like to undercut their conventional stores in pricing. Many brands open their particular webstore to sell right to the purchaser. However, emerging artists and designers at the moment are finding that they have to do everything: designing, marketing, sales, building a website, owning a webstore, and run a warehouse.
For customers, there's no one area to safely purchase from many amazing independent brands. There isn't any way to tell how reliable a completely independent seller are going to be. The best artists and designers don’t always take advantage of reliable seller. The latest online streetwear store, DopeHut.com, offers an exclusive solution for apparel brands. Instead of getting designers fulfill orders, DopeHut combines e-commerce with low-price warehousing.
“To run an e-commerce store, you need to be consistently committed to providing great customer support. That’s the beauty of the world wide web, when you suck, customers will find somebody else to purchase from. Too many brands handle e-commerce themselves as a secondary thought; often ignoring the customer’s buying experience. We attemptedto create a platform that helps independent clothing brands run easily, in the end concentrate on providing great customer experience” says Felix Cheung, CEO of Dope Hut. New websites like DopeHut.com are representing the latest generation of e-commerce websites which are pushing innovation and changing the purchaser experience.